“Half the creative battle is finding the perfect angle.” — Lea Pierce
Compelling Words provides a comprehensive set of services to make sure your message hits the target, both in phrasing and visual impact. Our expertise with design tools and technologies for both print and web services — coupled with our experience in forming material that gets read — delivers just what you need to meet your business goals.
- Web Content
- The attention span of a web site visitor can be measured in mere seconds. Your message has just 2-3 seconds to grab attention and inspire further review. Sentences need to be direct and to the point. Paragraphs longer than a couple of sentences will be glossed over, barely seen let alone read.
- If your content takes too much effort to be read, it won't be. But it doesn't have to be that way. We will help you organize and frame your message to draw visitors in then guide them to the information they want and you need them to see.
- Marketing Collateral
- If your customers and clients don't know what you offer then you don't make sales. If you don't make sales, you're out of business. It doen't get much simpler than that.
- You have a host of options to get your story out there, to tell your customers what you do and why you do it better than anyone else. We can help you develop the material appropriate to the context and audience to communicate your story.
- Newsletters and Email Blasts
- It's not enough to build a list of customers. Your name has to be on their mind. A newsletter, packed with information to catch their attention, may be just the way to keep you front and center.
- With the cost of printing and postage, many of our customers are finding email newsletters to be the most effective way to reach their client basis on a routine basis. Give us a call and we can help put this cost-effective solution to work for you.
- Business Materials
- As you know, writing for your business comes in all shapes and sizes. It can be as simple as an email announcement or as complex as a technical specification. How you communicate your message is as diverse as the audience you are trying to reach.
- We understand that when it comes to communicating, one size does not fit all. We specialize in creating clear, well-constructed documents customized to deliver information to a target audience.
- Brochures and Flyers
- Grabbing attention for your news and announcements depends on both the right words and a creative concept. Like content on a web site, you have just a second or two to catch interest and make it easy for your audience to read on.
- Our designs for brochures and flyers do just this. We create words that can't be ignored, that go the the heart of what your reader wants, that get the reaction (and action) you need for your business.
Bottom Line?
Hassle-free, professional communications that free you up to focus on what you do best.
“The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning bug and the lightning.” — Mark Twain
“Words are the most powerful drug used by mankind.” — Rudyard Kipling
“Tell the readers exactly what you want them to do—maybe two or three times, using different words.” — Andrew J. Byrne
“The medium isn’t the message; the message is the message, and nothing ever happens unless the message is received correctly.” — John Yeck
